We can draw on our own extensive experience to guide you through the entire process. We are a long-term partner who provides you with the best tools, marketing support and consultancy services for as long as and to the extent you need.
Having the right business intelligence tools and support available will help you to turn your data into value.
Our tools join all measurable data in an aggregated dashboard which allows you to analyse your business KPIs in real time.
To guarantee your players’ satisfaction and reinforce their loyalty to your casino, it’s important to provide them with the support they need. Our in-house multilingual customer service is trained to provide players with a swift and accurate response to any kind of problem or request 7 days a week.
However, if you prefer to manage your customer service yourself, we can also help you to set up your own player support system, provide the required procedures and coach your team.
To ensure you reach a maximum of potential customers, our marketing team can help you to create a customized marketing campaign, using online as well as offline communication tools.
We also offer a beneficial affiliate management platform with different payment methods and an extensive range of promotional materials.
To make sure you are in compliance with all regulatory requirements, our player safety department can help you to manage all anti-fraud and anti-money laundering processes.
This way you can guarantee the financial integrity of both your company and the casino, provide a safe gaming environment and protect your casino against abuse.
To maximize your customer lifetime value we cooperate with Optimove, the leader in market segmentation in the gaming sector. However, the flexibility of the platform enables us to also integrate any other CRM system you would like to use.
Our team can help you to set up numerous player retention campaigns to increase conversions, enhance customer loyalty, reduce churn and retrieve lost customers.
We are aware of all the emerging questions and can draw on our own experience to guide you through the entire process.
We are a long-term partner who provides continuous marketing and consultancy services for as long as and to the extent you need.
Having the right business intelligence tools and support available will help you to turn your data into value. Our tools join all measurable data in an aggregated dashboard which allows you to analyse your business KPIs in real time. Using the statistics and evolutions you can detect any trends and patterns. These will help you to make various business decisions and create a competitive advantage for your casino.
Attracting extra customers also means providing them with the support they need to guarantee their satisfaction and reinforce their loyalty to your casino. When a player feels his needs are met, he will be much more likely to return to your website and be an advocate for your brand. Therefore, it’s important to engage people with the necessary skills since every customer interaction creates a personal contact and an opportunity to build confidence.
GAMING1 has an in-house customer service which is trained to provide players with a swift and accurate response to any kind of problem or request 7 days a week. Whether it concerns gaming or betting, every message is analysed to determine the players’ needs and a response is formulated taking into account the specificities of your casino. Additionally, every member of our customer service is multilingual in order to guarantee your players receive a response in their native language.
However, if you prefer to manage your customer service yourself, we can also help you to set up your own player support system. We can provide you with the required procedures for any customer contact and even coach your support team to ensure they become familiar with all the tricks of the trade.
Once you set up your casino online, it’s important to use the right resources to reach potential customers. Our e-marketers have ample experience with all the current online marketing tools and will be more than happy to help you set up a customised campaign. These tools will prove to be an important source of revenue and help you to reach a large audience with limited effort.
For a new website it’s vital to get noticed by search engines so that future clients will be able to find you. As a provider of online casino and sport betting platforms, we know like no other how to manage the SEO and SEA for an online casino. Combining an excellent organic search visibility with an efficient AdWords campaign will ensure you reach a maximum of potential visitors. Moreover, using Google Analytics, we can measure all the campaign results in detail and adjust if and where necessary.
Along with the search engine optimization and advertising, we can also help you to create various banners, mailings and other online communication tools. This way you can diversify and optimize your brand communication. Our skilful designers create appealing visuals and mailing templates which highlight your games or sports bets and get your message across instantly. In a single glance people will be able to see exactly what it is you are offering and can react immediately.
Furthermore, e-marketing also includes social media marketing. Our in-house experts can help you to create engaging Facebook ads and offer efficient community management. Reach out to your players and tell them about special offers, new games, extra sports bets, etc. With the right approach you can turn your social customers into brand advocates who take care of your advertising for you.
In addition to online marketing services, our marketers are also proficient in traditional media marketing. In the past we have had great success combining both online and offline tools in a full-scale media plan, including banners, mailings, SEO, print advertising, radio commercials and even a unique TV show aired on national TV.
Alongside the online casino and sports betting platforms we offer, we also have an affiliation management platform available which allows you to use your business network in order to approach and expand your target audience. The main benefit of this type of marketing is that the potential is high while the risk is very low. Unless the results are obtained, there is no real marketing expense.
Per affiliate we will provide you with a specific code to track the results of their campaigns. Via the user-friendly back office of our affiliation management platform you then get a clear overview per affiliate and your partners can see the results of their efforts in real time. This way all the parties involved are aware of the evolution of generated revenue and their potential future winnings.
From the moment they register via the website, your affiliates can start using the extensive range of promotional materials, such as banners, flash media … at their disposal. All that is left to do, is select a compensation method. They can either opt for revenue sharing, which means that they receive a certain percentage of the monthly revenue generated by their qualified players. Or they can choose the Cost per Acquisition (CPA) system. In this case they receive a predetermined remuneration per qualified player.
The back office will help you to keep track of all your affiliates. Whether you have 5 or 50 partners working with you to optimize the visibility and conversion of your online casino, you will always be able to keep an overall view. Moreover, because the system tracks all the qualified players and the generated revenue per affiliate, you can also use it to manage the invoices and follow-up on payments.
To make sure you are in compliance with all regulatory requirements, our player safety department can help you to manage all anti-fraud and anti-money laundering processes. The anti-fraud platform is continually updated and can be adapted to the specific laws operating in your country. This way you can guarantee the financial integrity of both your company and the casino, provide a safe gaming environment and protect your casino against abuse.
Our anti-fraud experts have several years of experience in monitoring financial operations in the gaming business. As soon as a player’s behaviour raises a red flag, our antifraud department will start a customer due diligence process, analyse the potential risks at any stage of the player lifecycle and take the appropriate measures. Our risk-based approach ensures an efficient filtering of fraudulent players and increases customer confidence.
Once players have created their account on your online casino, the challenge is to keep them in the game and coming back for more. To do so, you need to get to know your customers. By building a comprehensive marketing database and analysing your clients’ behaviour, you can develop an efficient customer relationship management strategy. Segmentation and profiling will help you to differentiate your communication and maximize customer lifetime value.
At GAMING1 we cooperate with Optimove, the leader in market segmentation in the gaming sector. However, the flexibility of the platform enables us to also integrate any other CRM system you would like to use. We can help you to set up a retention plan which takes into account your entire database and create various scenarios to target specific groups of customers. The scenarios can be integrated into various communication tools such as mailings, SMS, banners, popups, your website … The right campaign will help to increase conversions, enhance customer loyalty, reduce churn or retrieve lost customers.
The CRM system furthermore allows you to monitor the results and efficiency of your campaigns in real time. Using the precise statistics on the various segments of your database, including data such as the life cycle of your players, their expected value and their favourite games, you can easily see how your clients respond to any communication and adapt it if necessary.
We are aware of the challenges you face when setting up an online casino. Drawing on our own experience, we will help you to identify numerous business opportunities and ensure a continuous interaction between your land-based and your online casino. From the platform certification process to constant marketing consultancy services, we provide assistance wherever and whenever it’s needed.
In a partnership with GAMING1 you can for example benefit from our in-house expertise in regulated markets. Our experience as consultant for various gaming commissions and regulators worldwide can prove to be very useful. If you want us to, we can handle communications with the national regulator, help you with any licensing issues, guide you in the bonus taxation process in your country, etc. We are already familiar with the required specificities, which guarantees a prompt settlement of these sometimes tedious assignments.
In addition to this, our professionals can provide the necessary support to construct your own business model, including a market study, financial forecast analysis, financial planning, etc. All this to optimize your success online and make sure we protect and reinforce your land-based casino as well.
Obviously, in the start-up phase you will need the most assistance to get all the components together and boost your online presence. However, our support doesn’t stop once the platform has been set up and your casino is available online. GAMING1 is a long-term partner who provides continuous marketing and consultancy services for as long as and to the extent you need.