THE SCOPE
With 30 years of history, today Gaming1 is one of the international leaders in both land-based and online games of chance (casino games, sports betting and poker). Its evolution at the heart of innovation is accompanied by a diversification and specialization of positions, with the creation of new cutting-edge jobs. As part of its sustained growth, Gaming1 is looking for a SEO Specialist to join its team in Romania.
Ensure that a compliant, competitive and relevant sports betting offering is proposed to our customers through all our sportsbooks. Work closely with the Trading and Player Experience teams to adapt our content and margins to reach our targets following a data driven approach. Bring support to our partners in their content and player experience management tasks.
YOUR ROLE
Offer a compliant, efficient and competitive sportsbook offering
- Apply localized sports, leagues, and events selection across all our operations following the local regulatory restrictions.
- Keep track of the sports calendar and new competitions to ensure that fast adjustments are made.
- Implement a feeds quality driven content selection according to the odds providers data mapping.
- Benchmark our main competitors, and conduct gap and competitiveness analysis.
- Measure content popularity against customers’ cohorts to ensure the relevance of our offering.
Ensure a continuous quality control of the proposed content
- Report on content inefficiencies and identified improvements area.
- Work closely with the trading teams and feed specialist ensuring that content guidelines are applied according to the providers’ mapping.
- Communicate with the relevant stakeholders with any change request identified.
- Monitor events mapping, downtimes, and suspensions to optimize customer experience.
Ensure the relevance of operations content following a data driven approach
- Ensure the attractiveness of our operations by highlighting the most popular sports, leagues and events.
- Manage localized sports calendars to ensure that all key events are made available to customers.
- Work closely with Player Experience and CRM teams to propose relevant retention offers following the budget and risk guidelines.
