THE SCOPE
With 30 years of history, today Gaming1 is one of the international leaders in both land-based and online games of chance (casino games, sports betting and poker). Its evolution at the heart of innovation is accompanied by a diversification and specialization of positions, with the creation of new cutting-edge jobs. As part of its sustained growth, Gaming1 is looking for a Casino CRM Strategist to join its Marketing team.
As Casino CRM Strategist, you will work closely with our lifecycle strategists and with the rest of the Promotion team to support and help implement and enhance the overall CRM strategy for the GAMING1 brands.
The main responsibilities of the role will include assisting with campaign creation, execution, optimization and analysis for all casino campaigns across our brands. You will also handle the settling of any manual promotion and be responsible for actioning any campaign amendments when needed. You will be naturally analytical and highly attentive, ensuring a good level of targeting, testing and reporting is applied across all campaigns.
Focused on fun and innovation, you’ll ensure that we build and maintain a best-in-class customer experience throughout the player lifecycle.
Reporting to our Promotions Manager this role will have significant customer impact, bolstering customer experience and engagement.
YOUR ROLE
- Create, put in place, monitor, coordinate, optimize and analyze the promotional Casino CRM campaigns across multiple brands and external partners.
- Work closely with our internal Casino Team and external game providers coordinating promotions, website visuals and marketing support for new game releases.
- Help to create an engaging cross sell experience that is mirrored and tracked across all touchpoints and channels.
- Be flexible and work as part of a team, helping with Sports, Poker & Landbased campaigns when needed and any manual procedures relating to these campaigns.
- Process complaints transferred by CS, the partners or the AMs as a priority in order to not harm the player experience. Inform CS and the team of any technical problems identified, new points of contact (channel) and any new plans or actions launched.
- Monitor the results of different websites to readjust the strategy while remaining focused on achieving the annual objectives.
- Define the objectives, outline, timing and reverse scheduling of each campaign and ensure the deadlines are respected.
- Reflect on and carry out the segmentation and appropriate targeting (game preference, gaming frequency, etc).
- Help with weekly campaign reporting and analysis, confidently dissecting the data, providing recommendations and key takeaways
- Conduct analysis of our competitor’s offers as and when needed
