THE SCOPE

With 30 years of history, today Gaming1 is one of the international leaders in both land-based and online games of chance (casino games, sports betting and poker). Its evolution at the heart of innovation is accompanied by a diversification and specialization of positions, with the creation of new cutting-edge jobs.

As part of its sustained growth, Gaming1 is looking for a CRM Specialist to join its Marketing team.

As Casino CRM Specialist, you will work closely with our lifecycle strategists and with the rest of the Promotion team to support and help implement and enhance the overall CRM strategy for the GAMING1 brand 777.CH based in Baden.

The main responsibilities of the role will include assisting with campaign creation, execution, optimization and analysis for all casino and poker campaigns across our brand. You will also handle the settling of any manual promotion and be responsible for actioning any campaign amendments when needed. You will be naturally analytical and highly attentive, ensuring a good level of targeting, testing and reporting is applied across all campaigns. 

Focused on fun and innovation, you’ll ensure that we build and maintain a best-in-class customer experience throughout the player lifecycle.

Reporting to our CH Market Lead this role will have significant customer impact, bolstering customer experience and engagement.

YOUR ROLE

Create, put in place, monitor, coordinate, optimize and analyze the promotional Casino and Poker CRM campaigns across our brand and external partners.
Work closely with our internal Casino Team and external game providers coordinating promotions, website visuals and marketing support for new game releases.
Help to create an engaging cross sell experience that is mirrored and tracked across all touchpoints and channels.
Be flexible and work as part of a team, helping with Casino, Poker & Landbased campaigns when needed and any manual procedures relating to these campaigns.
Process complaints transferred by CS, the partners or the Account Managers.
Monitor the results of different websites to readjust the strategy while remaining focused on achieving the annual objectives.
You will be responsible for maintaining the CMS content of our 777.ch website, including quality assurance and bug fixes, in collaboration with our agency.
Define the objectives, outline, timing and reverse scheduling of each campaign and ensure the deadlines are respected.
Reflect on and carry out the segmentation and appropriate targeting (game preference, gaming frequency, etc).
Help with weekly campaign reporting and analysis, confidently dissecting the data, providing recommendations and key takeaways
Stay in constant exchange with internal and external stakeholders.

YOUR PROFILE

Minimum 3 years of CRM professional experience, ideally in online casino
Experience using a CRM platform is a strong advantage (Optimove)
Good understanding of CRM strategies and practices
Experience using different marketing channels (email, SMS, web/push notifications, …)
Analytical and extremely organized with a passion to drive optimization through quantitative and qualitative insights
Passion for the customer and putting them at the heart and center of all work
Business proficient in German & English essential, French an advantage.

WHAT WE OFFER

As well as enjoying a unique experience – centered around our values of Pleasure, Team Spirit, Performance, Boldness and Integrity – alongside 1.600 colleagues worldwide, you'll have the opportunity to contribute to the international development of a fast-growing family company.

Joining Gaming1 means becoming part of a human and entrepreneurial adventure where people are empowered to make an impact, grow and succeed together.

We offer:

the opportunity to work on ambitious international projects within a solid and growing group
a collaborative and high-performing work environment
leadership based on trust, autonomy, talent and shared values
continuous learning and career development opportunities through training and internal mobility
a competitive salary and benefits package aligned with the local market
a hybrid working model, with the possibility to work remotely up to 50% of your working time
an international and collaborative environment where people come first

THE INTERVIEW PROCESS

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