THE SCOPE
With 30 years of history, today Gaming1 is one of the international leaders in both land-based and online games of chance (casino games, sports betting and poker). Its evolution at the heart of innovation is accompanied by a diversification and specialization of positions, with the creation of new cutting-edge jobs.
At Circus.nl, we're building one of the fastest-growing online sportsbooks in the Netherlands. We're looking for a passionate Sports CRM Specialist who understands the Dutch sports betting market and knows how to create engaging, data-driven customer experiences.
You will be responsible for planning, executing, optimizing and analyzing CRM campaigns across the entire sportsbook customer lifecycle, while also supporting selected casino initiatives and high-value player campaigns. Working closely with the Sportsbook, CRM, Digital, VIP, Product and BI teams, you'll help deliver personalized experiences that increase engagement, retention and player value in a responsible and compliant way.
This role is ideal for someone who combines a genuine passion for Dutch sports with a strong analytical mindset and a love for testing, optimization and customer engagement.
YOUR ROLE
- Plan, build, execute and optimize Sports CRM campaigns across email, push notifications, SMS, in-app messaging and onsite communications.
- Manage the sportsbook promotional calendar around key sporting events including the Eredivisie, Champions League, Premier League, Formula 1, Tennis, Darts, UFC and more.
- Create engaging customer journeys throughout the player lifecycle, from onboarding and activation to retention, reactivation and loyalty.
- Support selected Casino CRM campaigns and cross-sell initiatives where relevant.
- Assist in the execution of campaigns for our High Value Player (HVP/VIP) segment, ensuring a personalized customer experience.
- Work closely with Trading, Marketing, BI, Product, VIP and Design teams to deliver impactful campaigns.
- Analyse campaign performance, customer behaviour and segmentation to continuously improve results.
- Develop A/B tests and make data-driven recommendations to improve conversion, engagement and retention.
- Build targeted audiences based on betting behaviour, customer value, interests and lifecycle stage.
- Monitor campaign performance against KPIs and provide weekly reporting with clear insights and recommendations.
- Stay up to date with competitors, industry trends and innovations within the Dutch sports betting market.
- Ensure all CRM activities comply with Dutch regulations and responsible gaming requirements.
YOUR PROFILE
- Minimum 2 years of CRM experience, preferably within online sports betting, iGaming or another data-driven digital environment.
- Strong understanding of the Dutch sports landscape and sports betting customer behaviour.
- Passion for Dutch sports, major sporting events and sportsbook promotions.
- Experience working with CRM platforms such as Optimove, Iterable, Salesforce Marketing Cloud, Braze or similar.
- Strong analytical skills with experience interpreting campaign data and customer insights.
- Comfortable working with customer segmentation, A/B testing and lifecycle marketing.
- Experience across multiple CRM channels including Email, Push Notifications, SMS and In-App messaging.
- Highly organised with excellent attention to detail.
- Curious, proactive and always looking for ways to improve customer experience.
- Experience with Excel and reporting tools such as Power BI is a strong advantage.
- Experience working with High Value/VIP players is considered a plus.
- Business fluent in Dutch and English. French is an advantage but not required.
WHAT WE OFFER
As well as enjoying a unique experience – centered around our values of Pleasure, Team Spirit, Performance, Boldness and Integrity – alongside 1.600 colleagues worldwide, you'll have the opportunity to contribute to the international development of a fast-growing family company.
Joining Gaming1 means becoming part of a human and entrepreneurial adventure where people are empowered to make an impact, grow and succeed together.
We offer:
- the opportunity to work on ambitious international projects within a solid and growing group
- a collaborative and high-performing work environment
- leadership based on trust, autonomy, talent and shared values
- continuous learning and career development opportunities through training and internal mobility
- a competitive salary and benefits package aligned with the local market
- a hybrid working model, with the possibility to work remotely up to 50% of your working time
- an international and collaborative environment where people come first
THE INTERVIEW PROCESS
