THE SCOPE
With 30 years of history, today Gaming1 is one of the international leaders in both land-based and online games of chance (casino games, sports betting and poker). Its evolution at the heart of innovation is accompanied by a diversification and specialization of positions, with the creation of new cutting-edge jobs. As part of its sustained growth, Gaming1 is looking for a DUTCH MARKET LEAD to join its Marketing team.
YOUR ROLE
- Business daily control: ensure all casino/sports KPIs/trends are in line with targets and seasonality, reporting to Business Manager
- Marketing: creation of a monthly CRM calendar for Casino & Sports, oversee the daily delivery of all CRM & VIP campaigns and daily evaluation of campaigns
- Define internal & external technical needs to execute profitable CRM campaigns
- Acquisition: weekly alignment with acquisition team to ensure good performance and budget control of each operation
- Monitor gaming activity and player behavior to identify trends, opportunities, and areas for improvement, collaborating with Casino team on the games & verticals positioning.
- Deal with game providers to get exclusive games and reach the best agreements for casino promotions
- Daily operational meeting with all local stakeholders to guarantee operational efficiency
- Develop and implement promotional campaigns aimed at increasing player engagement and retention, guaranteeing execution by the CRM team
- Collaborate with cross-functional teams, including marketing, compliance, and customer service, to enhance operational efficiency and customer satisfaction
- Build bridges with land-based operations and international sponsorships to support CRM campaigns
- Partial P&L owner
YOUR PROFILE
- You have a Bachelor’s or Master’s degree in business or marketing
- You have a proven experience in a market, commercial, or operational role within gaming, betting, e-commerce, or a highly regulated digital environment
- Your are highly operational, hands-on, and comfortable managing day-to-day performance
- You have strong analytical skills and is confident working with KPIs, trends, and performance reporting
- You have experience with CRM, promotions, and player lifecycle management
- You are comfortable coordinating multiple stakeholders and working cross-functionally
- You have strong negotiation skills and experience dealing with external partners or suppliers
- You have a solid understanding of player behavior, retention mechanics, and value segmentation
- You are fluent in Dutch (spoken and written) and in English. French is a plus.
- You have a strong understanding of the Dutch market and player expectations.
WHAT WE OFFER
As well as having a unique experience – centered around our values of pleasure, team spirit, performance, boldness and integrity – alongside 1,600 employees around the world, and we offer the opportunity to contribute to the international development of the company.
Gaming1 Malta offers you a sunny environment to perform and grow on an island where gaming is at the heart of the local community and businesses.
Our experienced and friendly team, for whom mutual help and team spirit are crucial, will welcome you with open arms.
Gaming1 offers the possibility to work remotely up to 50% for a good work-life balance.
At our Maltese office, you will evolve in an international environment where English remains the language that brings us together. Welcoming many expatriates, we know the needs created by distance, but by becoming a G1er, you will feel integrated into a family that will support you and make you feel at home every working day.
Join us and become a part of a human and entrepreneurial adventure within a solid group. We will give you the opportunity to progress and specialize thanks to our internal mobility system and we will provide you our support to reach your full potential.
THE INTERVIEW PROCESS
