THE SCOPE
With 30 years of history, today Gaming1 is one of the international leaders in both land-based and online games of chance (casino games, sports betting and poker). Its evolution at the heart of innovation is accompanied by a diversification and specialization of positions, with the creation of new cutting-edge jobs. As part of its sustained growth, Gaming1 is looking for a Sportsbook CRM Executive.
Join our 777 CRM & Marketing Team, and you'll join one of the fastest-growing areas of our business. Here, you'll spend your time building unbreakable relationships with our Acquisition, Marketing, Social, Commercial, Data, Insights, Design, Content, Games and Tech teams. But that's just the beginning. You'll have more creative freedom than you ever imagined. You'll push more boundaries than you ever thought possible. You'll learn grow and develop faster than you realize. And all by using your insight, knowledge and problem-solving skills to bring our brand to an upper level. This is your kind of challenge. In your kind of department.
YOUR ROLE
- Build and execute exciting Sportsbook marketing campaigns based on specific customer segmentation, campaign or behavioral change objectives.
- Drive customer awareness of Bet777’s services and products via education and promotional activity, maximizing customer engagement.
- Carrying out the fulfilment of promotional campaigns such as crediting Free Bets and Free Spins.
- Analyzing A/B tests and suggesting changes to improve overall campaign performance.
- Work closely with the BI team to constantly improve targeting and campaign performance.
- Work closely with the creative/studio team to deliver exciting on brand content.
- Reporting on campaign performance and providing insightful feedback to the marketing team and management.
- Support the Marketing team in the planning and performance of all communications to Spanish customers.
- Facilitating flawless execution of campaign plans ensuring milestones are met and work is accurate and on time. Primarily Email, SMS & Web Messages, APP push notifications.
- Deliver weekly and monthly reporting which deliver on all Customer Marketing KPIs and with a clear focus on retention, activation and reactivation.
- Contribute to culture of continuous improvement by assisting with pilot projects to test new approaches / technology to optimize campaigns, testing and informing wider team once successful.
- Identifying opportunities for automation.
- Always keeping customer experience at the forefront of your mind when building communications.
- Ensure comms are always within the Spanish compliance and regulatory guidelines.
