On 21 November, Gaming1 had the privilege of welcoming Erin Meyer, INSEAD professor and renowned author of the bestsellers The Culture Map and No Rules Rules (Netflix). The result was an inspiring exchange centered on corporate culture, collaboration and the role of responsible innovation.
Understanding culture to create next-level experiences
In her work, Erin Meyer explores how culture shapes the way we communicate, make decisions and innovate together. In The Culture Map, she demystifies the subtleties of multicultural communication and the challenges of global collaboration. With No Rules Rules, co-written with Netflix co-founder Reed Hastings, she highlights the importance of trust, empowerment and responsibility in building agile, creative, high-performance organisations.
“Culture is not a set of rules. Rather, it’s an environment that allows people to thrive.” Erin Meyer
A multicultural organization at the heart of innovation
Erin’s observations strongly resonate at Gaming1 as a deeply multicultural organization with teams across eight countries and more than 20 nationalities. This diversity is one of our greatest strengths: it fuels creativity, enriches perspectives and increases our ability to understand markets and players across the world. The lessons from The Culture Map remind us how essential it is to understand and appreciate cultural differences to strengthen teamwork and accelerate collective innovation.
“At Gaming1, culture is not an accessory, it is the operating system that shapes how fast we learn, how boldly we innovate and how effectively we collaborate. Erin’s visit reinforces our ambition to build a culture rooted in talent density, constructive feedback and empowered teams.” Steven Scheers, Chief Transformation & People Officer
A message that resonates with Gaming1’s culture
The session deeply aligns with the cultural transformation underway at Gaming1. From Erin Meyer’s talk, three lessons stand out, and they fully support the direction we have set for ourselves:
- Collaborate across borders
Understanding and valuing cultural differences strengthens teamwork, global alignment and collective success. - Trust and empower
Encourage initiative, ownership and transparency as the behaviors at the heart of innovation, speed and sustainable performance. - Build a fulfilling, high-performing environment
Combine high standards with support, clarity and purpose to create a workplace where everyone can grow and contribute to next-level experiences.
Looking ahead
Erin Meyer’s visit is an important milestone in our journey to strengthen a culture rooted in clarity, responsibility and continuous improvement. It confirms our ambition to make Gaming1 a committed tech employer that combines:
- technological excellence;
- high performance through engaged employees;
- a true next-level experience for both customers and coworkers.
