The start of 2021 was marked by the arrival of Gaming1 on the North American market with Betly.com. The group joined with Delaware North to found the joint venture Gamewise and offer their casino game and sport betting technological platform to North American land-based operators.
Gaming1 continues its development on the French market with the opening of Club Circus Paris and the takeover of Allevard Casino, as well as the launch of the website joa-online.fr.
To be better equipped to face the challenges of tomorrow, the structure of the different activities is reviewed and the interests of the shareholders are aligned. All the gaming activities of the Ardent Group are regrouped with those of the original company Gaming1 sprl. The new merger, established on 15 October 2018, adopts the name Gaming1 Group. The corporate vision and values are aligned to allow all our teams to clearly focus on their mission.
A year reach in developments: 10 new Circus gaming rooms in Flanders, the acquisition of a holding in Davos Casino in Switzerland, the launch of a first website outside of Europe, Zamba.co in Colombia, and the signing of a deal with JOA casino group in France. There’s no stopping the group’s expansion!
The group continues its international expansion with the acquisition of three casinos in France (Briançon, Port-Leucate and Carnac). It expands its sports betting activities with the opening of 2 betting shops and the installation of terminals in newsagents in Belgium. New online gaming operations are launched in parallel in Romania, Serbia and Spain, as well as in Portugal, where the website estorilsolcasinos.pt quickly becomes number 1 in the country!
The Ardent Group is founded to underline the regional roots in Liège, highlight the convivial side of the family group and promote the prevailing sense of optimism.
A firm believer in its unique partnership business model that allows land-based operators to develop an online gaming presence, Gaming1 opens an office in Malta, the global hub of iGaming. Its goal? To manage our international activities, which begin with the launch of Circus.es in Spain. Partnerships in other countries will quickly follow.
Encouraged by the success of Circus.be, Gaming1 launches 8 new Belgian gaming websites. It offers a full turnkey software solution for land-based partner operators.
Nicolas Léonard joins the Circus adventure. Circus and ProduWeb decide to team up and combine their respective expertise as a gaming operator and technology developer, giving birth to the company Gaming1 and launching the website Circus.be. The success is immediate! The latter very quickly becomes the number 1 online gaming website in Belgium.
The websites casino777.be and pokerstars.be are launched in parallel.
Circus acquires the casinos in Namur and Spa. The group becomes the leader in land-based gambling with its gaming rooms and casinos.
Sylvain Boniver, Christophe Boniver and Gérard El Allaf found the web agency ProduWeb. It will become one of the most important agencies in Wallonia within just a few years.
The Circus brand expands and opens its 10th gaming room in Belgium in Boncelles, Wallonia.
The adventure begins with Jean-Marie Léonard and Emmanuel Mewissen, in association with the Bosquin family. They open their first gaming room in Liège in Belgium under the brand name Circus.