We operate land-based casinos directly under our own brand in Belgium and in France. Today, Circus is a well-established operator in both countries with:
In the case of our own brands like Circus, we operate our online casinos directly. Besides, if we sometimes act as a mere technology provider, our preferred solution is to establish joint ventures to operate online casinos on regulated markets. This is true, for example, with our international partners.
An innovative and omnichannel loyalty system
To level up the customer experience to a truly omnichannel experience, we build on our full-service solution with marketing and retention services. For the Circus brand in Belgium, we developed for example an omnichannel loyalty system: the players collect points when playing online or in a land-based establishment, points that they can exchange for gifts online and offline. But nothing says more than a video...