PAID ADVERTISING SPECIALIST (LIEGE - BELGIUM)

  • Belgique
  • Liège
  • Marketing

THE SCOPE

With 30 years of history, today Gaming1 is one of the international leaders in both land-based and online games of chance (casino games, sports betting and poker). Its evolution at the heart of innovation is accompanied by a diversification and specialization of positions, with the creation of new cutting-edge jobs. As part of its growth, Gaming1 is looking for a Paid Advertising Specialist to join the Marketing Team.

The main objective of the role is to drive player acquisition and strengthen the brand across multiple channels and markets through high-performing paid campaigns.

YOUR ROLE

  • Plan, execute, and optimize paid campaigns across SEA, Display, and Paid Social channels.
  • Manage and optimize budgets to ensure maximum ROI.
  • Collaborate with creative teams to deliver impactful assets for campaigns.
  • Monitor campaign performance, analyze competitors, and implement improvements.
  • Support app-related marketing campaigns and propose performance optimizations.
  • Report results to stakeholders and maintain transparency across business units.
  • Ensure compliance with information security standards (ISO 27001).

YOUR PROFILE

  • Master’s degree in Marketing, Business, or a related field.
  • 5+ years of experience in paid digital marketing across SEA, Display, and Paid Social.
  • Expert in Meta Ads, Google Ads, Apple Search Ads, Google Analytics, and similar tools.
  • Results-driven, organized, and proactive, with strong problem-solving skills.
  • Excellent communication and teamwork abilities.
  • Fluent in English.

WHAT WE OFFER

As well as having a unique experience – centered around our values of pleasure, team spirit, performance, boldness and integrity - alongside 1,559 employees around the world, we offer:

  • the opportunity to contribute to the international development of a family company from Liège
  • the chance to take part in a human and entrepreneurial adventure within a solid group
  • a friendly work environment that is adapted to reaching optimal performance
  • leadership by talents, values, trust and autonomy
  • the opportunity to progress and specialize with our internal mobility system
  • a competitive salary package with several perks
  • The possibility to work remotely up to 50% for a good work-life balance
  • Other potential benefits specific to the position

 

THE INTERVIEW PROCESS

Gaming1's news

  • The Gaming1 Belgian hub moved to the heart of the Ardent City in 2021. Check our headquarters via this link. 
  • We are certified Top Employers 2025! We are the first game of chance company (casino, sports betting and poker) to receive this certification, among some 80 companies certified in our country, and including only 15% in Wallonia.
  • The health of our employees is our priority, we offer, as well as health and safety measures. Various activities are organized throughout the year, such as giving blood in the building’s courtyard, teambuilding days and the #loveyourhealth program which gives employees the opportunity to take part in various sporting activities.
  • More, the perks card offered to all Gaming1 employees. Browse the list of reductions.

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